we choose our projects carefully.
We don’t promote automobiles, blue jeans or potato chips. We promote issues, ideas and programs. We work for people who are guided by passion, not profit. It’s the kind of work you can only do well if you believe in the issues and the people behind them. We do.
It’s not that we have anything against cars, jeans or chips. We just prefer to focus on the kinds of things that make a real and lasting difference in people’s lives. So we work on issues related to human and civil rights, women’s equality, social justice, health, education, safety and economic security. And that’s what we’ve done since we opened our doors in 1989.